Thinking through Television PDF (Adobe DRM) download by Ron Lembo

Thinking through Television

Cambridge University Press
Publication date: October 1996
ISBN: 9780511038891
Digital Book format: PDF (Adobe DRM)

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This original and engaging book investigates American television viewing habits as a distinct cultural form. Based on an empirical study of the day-to-day use of television by working people, it develops a unique theoretical approach integrating cultural sociology, post modernism and the literature of media effects to explore the way in which people give meaning to their viewing practices. While recognising the power of television, it also emphasises the importance of the social and political factors which affect the lives of individual viewers, showing how the interaction between the two can result in a disengagement with corporately produced culture at the same time as an appropriation of the images themselves into people's lives.
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