Three Clicks Away: Advice from the Trenches of eCommerce PDF (Adobe DRM) download by Michael Drapkin

Three Clicks Away: Advice from the Trenches of eCommerce

John Wiley & Sons, Inc.
Publication date: March 2002
ISBN: 9780471436829
Digital Book format: PDF (Adobe DRM)
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3 Clicks Away delivers the collective experience of three distinguished Internet strategists who have led e-commerce initiatives for such notable firms as Gateway, Dow Jones, iVillage, Nickelodeon, and Casio. This book is a tactical guide that demonstrates how to develop e-commerce strategy, revamp the organization so that it can support e-commerce initiatives, and manage complex multidisciplinary projects. 3 Clicks Away provides the solutions and tools executives and managers need to successfully launch and maintain e-commerce sites. It provides critical information on organizational, financial, and project management tactics.
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