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How to uncover and communicate the “So What?” benefits your customers really care about: the benefits that drive breakthrough success—in products, services, and in your own career!
At the 1964 New York World’s Fair, AT&T first presented its breakthrough in telecommunications: the PicturePhone. Hailed as a technological marvel, the PicturePhone ended up being what can only be described as a failure—but it was not for lack of trying on AT&T’s part...
If you liked this Element, read more from Mark Magnacca, including So What?: How to Communicate What Really Matters to Your Audience (ISBN: 9780137158263).
Available in print and digital formats.