Travel and Tourism Public Relations ePub download by Dennis Deuschl

Travel and Tourism Public Relations

Routledge
Publication date: August 2006
ISBN: 9781136352225
Digital Book format: ePub (DRM-Free)

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The opening chapter explains the recent growth of industry PR, and travel & tourism news coverage which today focuses on the considerable economic benefits of the industry. Additionally, it reviews the leading news media that covers the industry, the primary PR tools and audiences, and details the factors leading to PR's new prominence across the industry. It also provides informative sidebars with lists of key industry print media, top travel agencies, plus a Travel Industry Association of America case study of a post-9/11/2001 campaign to restore American confidence in travelling. It also includes a composite definition of PR, and tells how PR is a discipline distinctively different from publicity, propaganda, advertising, and marketing. The author notes how, over the past decade due to economic conditions, PR in many cases has been integrated with marketing communications and played an important role in both strategic and tactical marketing activities. Following this overview, the ensuing five chapters examine communications model specifics that are of special importance to the industry's major sectors: hotels/lodging establishments; restaurants; tourist attractions/destinations; and transportation services. Each of these sectors have their ownspecial messages, PR tools, and audiences. For example, meeting planners and travel agents are of most importance to hotels, while travel agents are of little importance to airlines and restaurants. Also included is a chapter about what travel employers should understand about PR The chapters will be followed by appendices that will include:The top 30 U.S. Travel & Tourism Professional/Trade Associations; and the Leading U.S. Travel & Tourism Universities.
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Travel and Tourism Public Relations ePub download by Dennis Deuschl
Routledge, August 2006
ISBN: 9781136352225
EAN:  2370005267394
ePub
List Price: $57.95 eBook price: $53.99
Travel and Tourism Public Relations ePub (Adobe DRM) download by Dennis Deuschl
Routledge, June 2012
ISBN: 9781136352225
EAN:  9781136352225
ePub (Adobe DRM)
List Price: $57.95 eBook price: $53.99