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The Truth About Creating Brands People Love

By Donna Heckler and Brian D. Till

Business & Economics : Marketing - General

FT Press
Publication date: September 2008

ISBN: 9780136064572

Digital Book format: PDF (Adobe DRM)

This is the eBook version of the printed book.Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand…Read More »

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The Truth About Creating Brands People Love PDF (Adobe DRM)

by: Donna Heckler and Brian D. Till

This is the eBook version of the printed book.Branding: secrets revealed, best practices explained, pitfalls exposed! • The truth about positioning brands and developing brand meaning • The truth about brands as corporate profit drivers • The truth about advertising, pricing, segmentation, and more Simply the best thinking the truth and nothing but the truth This book reveals the 51 bite-size, easy-to-use techniques for building great brands—and keeping them great.

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PDF (Adobe DRM)

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The Truth About Creating Brands People Love PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

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935 Kb

Language:

ENG

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