The Truth about Male & Female Markets PDF (Adobe DRM) download by Michael R. Solomon

The Truth about Male & Female Markets

FT Press
Publication date: September 2010
ISBN: 9780132388474
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from The Truth About What Customers Want (9780137142262) by Michael R. Solomon. Available in print and digital formats.

Marketing to men, marketing to women, and marketing to ""übersexuals""⿦.

Sexual identity is an important component of a consumer's self-concept. People often conform to their culture's expectations about how those of their gender should act, dress, or speak. Consider the gender differences that market researchers observe when they compare the food preferences of men to those of women. Women eat more fruit; men are more likely to eat meat. As one food writer put it, ""Boy food doesn't grow. It is hunted or killed⿦.""

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The Truth about Male & Female Markets PDF (Adobe DRM) download by Michael R. Solomon
FT Press, September 2010
ISBN: 9780132388474
EAN:  9780132388474
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Truth About Male & Female Markets, The ePub (Adobe DRM) download by Michael R. Solomon
FT Press, September 2010
ISBN: 9780132479943
EAN:  9780132479943
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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