TV Advertising: Business, Technology, and Systems PDF (Adobe DRM) download by Lawrence Harte

TV Advertising: Business, Technology, and Systems

Althos
Publication date: November 2010
ISBN: 9781932813319
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$29.99
Our price:
$26.99

You save: $3.00 (10%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This book covers the TV advertising industry, how TV ad systems work, advertising economics, advanced TV advertising options, and how TV advertising systems are evolving into targeted interactive marketing networks. Between 2004 and 2010, over 1/3rd of money budgeted on television advertising campaigns ($17 billion per year in the United States) had shifted to Internet advertising. Television advertising is changing to better compete and in some cases outperform Internet advertising. TV systems have been evolving into two-way media distribution networks (cable modems, IPTV, mobile video). This allows TV systems to better identify who should receive certain types of ads and to get immediate feedback on how they are reacting to the commercials. You will discover how targeted and addressable advertising can be used to better select commercials for viewers and how interactive commercials allow viewers to select, store, and expand (telescope) commercials. These advanced advertising systems can provide more value for the viewer, create more sales for the advertiser, and earn more revenue for the broadcaster. The book describes the roles of TV ad agencies and how some of them are starting to change to take advantage of new targeted advertising options. This includes ways that ad messages can be linked (integrated) across multiple media channels (such as TV networks and the Internet). You will learn new efficient and effective ways to produce quality and efficient television commercials and understand new ways that advertisers can setup and control their own TV ad campaigns using web portals. Discover some of the new tracking capabilities that are installed in set top boxes that provide viewing information back to the television system. This viewer tracking software allows an advertiser to learn if their ad was watched and for how long the commercial was viewed. After interviewing over 3400 television equipment and service companies, the author Lawrence Harte has made a list of the new TV advertising systems services that have been recently introduced or are coming in the next 1-2 years and some of them are amazing. With the help from these companies who contributed articles to the IPTV and Mobile Video magazines he publishes, he has also made a list of key opportunities and issues that face the TV advertising industry. Some of the most important topics featured are: • TV Advertising Industry • Types of TV Ads • Television Ad Campaigns • Advertising Systems • TV Advertising Standards • Advertising Networks • TV Commercial Production • Ad Measurement Methods • TV Ad Economics • Advertising Regulations
Please sign in to review this product.
Format:
Devices:
TV Advertising: Business, Technology, and Systems PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
10277 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Enabled and unlimited.
Other books by Lawrence Harte
Sales Representative Agreements, 2nd Edition PDF (Adobe DRM) download by Robert Belt
Sales Representative Agreements, 2nd Edition
Robert Belt & Lawrence Harte
DiscoverNet, August 2014
ISBN: 9781932813241
Format: PDF
List Price: $16.99 Our price: $12.99
Introduction to MPEG, Systems, Technologies, and Operation PDF (Adobe DRM) download by Lawrence Harte
Introduction to MPEG, Systems, Technologies, and Operation
Lawrence Harte & David Price
Althos, April 2012
ISBN: 9781932813845
Format: PDF
List Price: $16.99 Our price: $12.99
How to Setup and Run Internet TV Systems - OTT Technology, Services, and Operation PDF (Adobe DRM) download by Michele Faye Chandler
How to Setup and Run Internet TV Systems - OTT Technology, Services, and Operation
Michele Faye Chandler & Lawrence Harte & Roger McGarrahan
Althos, March 2011
ISBN: 9781932813470
Format: PDF
List Price: $29.99 Our price: $26.99
Home Media Networks: Systems, Technologies, and Operation PDF (Adobe DRM) download by Lawrence Harte
Home Media Networks: Systems, Technologies, and Operation
Lawrence Harte & Carolyn Luck & Geovanny Solera
Althos, January 2011
ISBN: 9781932813647
Format: PDF
List Price: $16.99 Our price: $12.99