Unique: Telling Your Story in the Age of Brands and Social Media ePub (Adobe DRM) download by Phil Cooke

Unique: Telling Your Story in the Age of Brands and Social Media

By Phil Cooke

Religion : Christian Church - General
Regal
Publication date: November 2012
ISBN: 9780830765690
Digital Book format: ePub (Adobe DRM)

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Today’s culture is more connected than any time in history. But all of this connectivity comes with a price. Today’s culture is also cluttered, distracted and disrupted by social media, with the average person receiving as many as 5,000 messages a day in one form or another. If you’re a pastor or non-profit leader in this hyper-connected, highly distracted world, how do you get your unique idea, project or vision on the radar of the people who need to know it? In Unique, Phil Cooke, a highly respected media producer and consultant, has revised his influential book Branding Faith to address this pressing need. With 30 percent new information that specifically addresses both the challenges and the opportunities of social media, Unique provides a blueprint for individuals and organizations who want to communicate their unique personal story as well as their brand.
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