Up and Out of Poverty: The Social Marketing Solution PDF (Adobe DRM) download by Philip Kotler

Up and Out of Poverty: The Social Marketing Solution

Wharton School Publishing
Publication date: May 2009
ISBN: 9780131364547
Digital Book format: PDF (Adobe DRM)

Buy PDF

List price:
$34.99
Our price:
$32.99

You save: $2.00 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version.In this book, legendary marketing expert Philip Kotler and social marketing innovator Nancy Lee consider poverty from a radically different and powerfully new viewpoint: that of the marketer. Kotler and Lee assess each proposed path to poverty reduction, from traditional large-scale foreign aid to improved education and job training, economic development to microfinance. They offer powerful new insights into why so many anti-poverty programs fail - and propose a new paradigm that can achieve far better results. Kotler and Lee show how to apply advanced marketing strategies and techniques - including segmentation, targeting, and positioning - to systematically put in place the conditions poor people need to escape poverty. Through real case studies, you'll learn how these marketing techniques can help promote health, education, community building, personal motivation, and more. The authors provide the first complete, marketing-informed methodology for addressing specific poverty-related problems - and assessing the results. They also demonstrate how national and local anti-poverty programs can be improved by more effectively linking government, NGOs, and private companies. Over the past 30 years, the authors' social marketing techniques have been successfully applied to health care, environmental protection, family planning, and many other social challenges. Now, Kotler and Lee show how they can be applied to the largest social challenge of all: global poverty.
Please sign in to review this product.
Format:
Devices:
Up and Out of Poverty: The Social Marketing Solution PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

File Size:
3381 Kb
Language:
ENG
Copy From Text:
Enabled. Limit of 30 selections within 30 days.
Printing:
Enabled. Limit of 30 pages within 30 days.
Other books by Philip Kotler
The Way of the Warrior in Business: Battling for Profits, Power, and Domination-and Winning Big! PDF (Adobe DRM) download by Donald Wayne Hendon
The Way of the Warrior in Business: Battling for Profits, Power, and Domination-and Winning Big!
Donald Wayne Hendon & Philip Kotler
Maven House Press, July 2013
ISBN: 9781938548062
Format: PDF, ePub
List Price: $9.99 Our price: $7.99
Rethinking Marketing: Sustainable Marketing Enterprise in Asia PDF (Adobe DRM) download by Hooi Den Huan
Rethinking Marketing: Sustainable Marketing Enterprise in Asia
Hooi Den Huan & Hermawan Kartajaya & Philip Kotler
FT Press, February 2013
ISBN: 9789810677947
Format: PDF
List Price: $34.99 Our price: $32.99
Market Your Way to Growth: 8 Ways to Win PDF (Adobe DRM) download by Milton Kotler
Market Your Way to Growth: 8 Ways to Win
Milton Kotler & Philip Kotler
Wiley, December 2012
ISBN: 9781118496404
Format: PDF, ePub
Our price: $16.99
Strategic Marketing Management, 7th Edition ePub (Adobe DRM) download by Alexander Chernev
Strategic Marketing Management, 7th Edition
Alexander Chernev & Philip Kotler
Cerebellum Press, August 2012
ISBN: 9781936572151
Format: ePub
List Price: $37.95 Our price: $36.99