Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements ePub (Adobe DRM) download by Scott Goodson

Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements

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McGraw-Hill
Publication date: February 2012
ISBN: 9780071782814
Digital Book format: ePub (Adobe DRM)
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Movement marketing is changing the world. It's the new way forward for anyone trying to win customers' loyalty, influence public opinion, and even change the world. In Uprising, Scott Goodson, founder and CEO of StrawberryFrog, the world's first cultural movement agency, shows how your idea or organization can successfully ride this wave of cultural movements to authentically connect to the lives and passions of people everywhere. We are in the midst of a profound cultural transformation in which technology is making it easier than ever for anyone to share ideas, goals, and interests. Working with companies and brands ranging from SmartCar to Pampers to Jim Beam to India's Mahindra Group, StrawberryFrog and Goodson have led a paradigm focal shift away from one-on-one selling to sharing. Using client case studies and contributions from a global team of movement marketing forerunners-among them, political guru Mark McKinnon; Lee Clow, creative chief at TBWA/Chiat/Day; Apple evangelist Guy Kawasaki; and Marty Cooke, who helped make yellow LIVESTRONG bracelets synonymous with the fight against cancer-Goodson details why and how individuals and companies are embracing the movement phenomenon. He then applies these insights to practical steps that you can take right now to reach people through what matters most to them, including: Stop talking about yourself-let the movement control your message Home in on the core objectives of your concept or brand-and align these values with what people are for (or against) "Light the spark"-create a culture within your organization that can embrace and drive a movement Leverage your assets-content, events, expertise, connecting platforms-to give people tools to spread your gospel Adjust concepts to travel across borders and link people across cultural boundaries
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Brand value

In a world dominated by brands, it’s essential to know how to position your company’s image in the minds of your clients. This book Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements written by Scott Goodson might be useful if you already have knowledge about the core strategies in marketing. If you are just beginning your business and want to create a brand I would recommend to start with a more basic lecture and then come back to this book, which is really useful. It comprises of the main ideas in marketing and some original insights that will make you the forerunner in any industry. Really interesting indeed!
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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements ePub (Adobe DRM) download by Scott Goodson
McGraw-Hill, February 2012
ISBN: 9780071782814
EAN:  2370004221830
ePub (Adobe DRM)
List Price: $26.00 eBook price: $22.99
Uprising: How to Build a Brand--and Change the World--By Sparking Cultural Movements PDF (Adobe DRM) download by Scott Goodson
McGraw-Hill, February 2012
ISBN: 9780071782814
EAN:  9780071782814
PDF (Adobe DRM)
List Price: $26.00 eBook price: $22.99