Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used PDF (Adobe DRM) download by Donald E. Sexton

Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used

FT Press
Publication date: February 2009
ISBN: 9780137033164
Digital Book format: PDF (Adobe DRM)

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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version. Whether you’re a C-level executive, a line-of-business leader, or a mid-level manager, one job ultimately matters most: achieving superior financial performance. In Value Above Cost, Columbia University’s Donald E. Sexton systematically explains how to do it. Sexton identifies the real drivers of financial performance and introduces a powerful new metric for managing and building it: Customer Value Added (CVA®). Sexton demonstrates CVA® at work, presents research and case studies that prove its value, and shows how to use it to consistently measure, manage, and optimize contribution, profit, cash flow, and ultimately, shareholder value. You’ll learn why CVA® works...how changes in CVA® correlate to changes in profits and cash flow...and how to use CVA® to steer both enterprise strategy and specific marketing initiatives. Sexton illuminates CVA®’s crucial implications for managers, revealing why you must focus attention simultaneously on both customers and costs and why widely hyped strategies such as “net recommend” offer only part of the solution. Finally, drawing on his own extensive experience as a consultant, Sexton presents easy-to-use tools and worksheets for translating CVA® concepts into profitable reality in your own business. Successful senior executives from more than twenty leading organizations including IBM, Pfizer, Citibank, Sony, and 3M, have contributed real-world examples of the importance of Customer Value Added to this book.
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Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used PDF (Adobe DRM) download by Donald E. Sexton
FT Press, February 2009
ISBN: 9780137033164
EAN:  9780137033164
PDF (Adobe DRM)
List Price: $39.99 eBook price: $37.99
Value Above Cost: Driving Superior Financial Performance with Cva, the Most Important Metric You've Never Used ePub (Adobe DRM) download by Donald E. Sexton
List Price: $39.99 eBook price: $37.99