Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies PDF (Adobe DRM) download by Angela Soper

Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies

Berrett-Koehler
Publication date: March 2007
ISBN: 9781576755204
Digital Book format: PDF (Adobe DRM)

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Sales and distribution are the lifeblood of any business; socially responsible businesses are no different. To make a difference in the world, a business has to make its product or service available and get the public to buy it. But how can one compete with businesses for which the bottom line is the only measure of success? You need to get creative! In this practical and inspiring guide, Thompson and Soper draw on real -world examples to show how a values-driven business can establish a foundation from which innovative sales and distribution strategies naturally flow. They lay out concrete steps for communicating a powerful, motivating vision for the business, and for designing sales and distribution strategies that fit the needs, interests, and habits of the target customer. "Values Sell" will help any socially conscious entrepreneur develop competitive sales and distribution strategies while staying true to his or her distinctive mission.
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Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies PDF (Adobe DRM) download by Angela Soper
Berrett-Koehler, March 2007
ISBN: 9781576755204
EAN:  9781576755204
PDF (Adobe DRM)
List Price: $16.95 eBook price: $12.99
Values Sell: Transforming Purpose Into Profit Through Creative Sales and Distribution Strategies ePub (Adobe DRM) download by Angela Soper
Berrett-Koehler Publishers, April 2007
ISBN: 9781609943592
EAN:  9781609943592
ePub (Adobe DRM)
List Price: $16.95 eBook price: $12.99