Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers PDF (Adobe DRM) download by Bradley L. Jones

Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers

John Wiley & Sons
Publication date: March 2008
ISBN: 9780470378953
Digital Book format: PDF (Adobe DRM)

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Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history. Todays Web is immediate, interactive, innovative. It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule.
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