Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads PDF (Adobe DRM) download by Lance Loveday

Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads

New Riders
Publication date: October 2007
ISBN: 9780321515421
Digital Book format: PDF (Adobe DRM)
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This is the eBook version of the printed book. Your web site is a business—design it like one.
Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)?

Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage.

It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI.

In this book you'll learn:
  • Why so many organizations think about web design the wrong way
  • How small design changes can have a big impact on your bottom line
  • Simple tips to increase web sales/leads by 10% – 50% (or more)
  • Concrete design guidelines for:
  • Landing pages
  • Home pages
  • Category pages
  • Detail pages
  • Forms
  • Checkout processes
Packed with helpful examples from a wide variety of sites!
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads PDF (Adobe DRM) can be read on any device that can open PDF (Adobe DRM) files.

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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads PDF (Adobe DRM) download by Lance Loveday
New Riders, October 2007
ISBN: 9780321515421
EAN:  9780321515421
PDF (Adobe DRM)
List Price: $31.99 eBook price: $28.99
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads ePub (Adobe DRM) download by Lance Loveday
New Riders, October 2007
ISBN: 9780132705028
EAN:  9780132705028
ePub (Adobe DRM)
List Price: $31.99 eBook price: $28.99