Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers PDF (Adobe DRM) download by Paul D. Van Hoy II

Wedding Photojournalism: The Business of Aesthetics: A Guide for Professional Digital Photographers

Amherst Media, Inc.
Publication date: February 2011
ISBN: 9781608952977
Digital Book format: PDF (Adobe DRM)

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This valuable resource focuses on what professional wedding photographers need to do to stay competitive and continue winning new assignments, despite an array of challenges. Though wedding budgets are often subject to cuts, photographers will learn how to finesse their operations, improve their marketing, and convert client contacts into reliable job streams. By running a lean business with few excess costs, this step-by-step guide lays out how wedding photographers can draw attention to their studio, generate demand, and create a brand that complements and promotes their unique vision. Included are tips for improving search-engine optimization, marketing, pricing, packaging, and contracts to enable aspiring and experienced professionals alike to follow their passions to success.
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