What's in a Presentation for You? How to Focus on Audience Needs PDF (Adobe DRM) download by Jerry Weissman

What's in a Presentation for You? How to Focus on Audience Needs

FT Press
Publication date: February 2010
ISBN: 9780137080823
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from Presenting to Win (ISBN: 9780137144174) by Jerry Weissman. Available in print and digital formats.

The secret of presentation success: "WIIFY"—a relentless focus on what's in it for your audience!

Constantly ask the key question: "What's in it for you?" I've shifted the ultimate word to "you" deliberately, to shift the focus to your audience. This shift emphasizes that all communicators should be focused outward. By constantly seeking "WIIFY," you can stay focused on what matters most: giving your audience a very good reason to move from Point A to Point B....

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What's in a Presentation for You? How to Focus on Audience Needs PDF (Adobe DRM) download by Jerry Weissman
FT Press, February 2010
ISBN: 9780137080823
EAN:  9780137080823
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
What's In a Presentation for You? How to Focus on Audience Needs ePub (Adobe DRM) download by Jerry Weissman
FT Press, February 2010
ISBN: 9780137082049
EAN:  9780137082049
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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