What's It Take to Make a Product Iconic? PDF (Adobe DRM) download by Eric Alper

What's It Take to Make a Product Iconic?

FT Press
Publication date: August 2010
ISBN: 9780132426336
Digital Book format: PDF (Adobe DRM)

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This Element is an excerpt from Conversational Capital: How to Create Stuff People Love to Talk About (9780137145508), by Bertrand Cesvet, Tony Babinski, and Eric Alper. Available in print and digital formats.

How to create products that are truly iconicâ¿¿and create conversation everywhere they go.

The Red Bull can has become a modern-day icon. It took Dietrich Mateschitz and Johannes Kastner more than a year during the company's start-up phase to design the can. Some might argue that this micro-management of packaging minutiae was an overinvestment in time and resources, but the result speaks for itself. Through such care and attention, product and package design can take on iconic power⿦.

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What's It Take to Make a Product Iconic? PDF (Adobe DRM) download by Eric Alper
FT Press, August 2010
ISBN: 9780132426336
EAN:  9780132426336
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
What's It Take to Make a Product Iconic? ePub (Adobe DRM) download by Eric Alper
FT Press, August 2010
ISBN: 9780132479929
EAN:  9780132479929
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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