What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped ePub (Adobe DRM) download by Robert Mcmath

What Were They Thinking?: Marketing Lessons You Can Learn from Products That Flopped

eBookMall Preferred Publisher
Crown Publishing Group
Publication date: April 2011
ISBN: 9780307793645
Digital Book format: ePub (Adobe DRM)

Buy ePub

List price:
$15.99
Our price:
$14.99

You save: $1.00 (6%)
GET THIS EBOOK
FOR FREE!
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
Those ignorant of the mistakes of the past are bound to lose a lot of money. That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it. There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry. Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.

In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learned from his long experience with clods and clunkers. As People magazine put it "McMath knows his goods--and his uglies, too"--and here he shows you how to:

Steer clear of the number one killer of new products (page 129)

Develop a marketing campaign based on a "Significant Point of Difference" (page 183)

Take advantage of eight "Hot Buttons for Success in the Millennium" (page 101)

Keep out of the "Buy-This-If-You're-a-Loser School of Marketing" (page 28)

Combat "Corporate Alzheimer's" (page 4)

and much more !


From the Trade Paperback edition.
Please sign in to review this product.
Devices:
What Were They Thinking? ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
3568 Kb
Language:
ENG
Copy From Text:
Disabled.
Printing:
Disabled.