What Women Want: The Global Market Turns Female Friendly ePub (Adobe DRM) download by Paco Underhill

What Women Want: The Global Market Turns Female Friendly

Simon & Schuster
Publication date: July 2010
ISBN: 9781416570202
Digital Book format: ePub (Adobe DRM)

Buy ePub

Our price:
Join our Facebook sweepstake, share and
get 10 likes. Winners
get notified in 24H!
PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace-what makes a package, product, space, or service "female friendly." Underhill offers a tour of the world's marketplace—with shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet-in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. "The point is," writes Underhill, "while men were busy doing other things, women were becoming a major social, cultural, and economic force." And, as he warns, no business can afford to ignore their power and presence.
Please sign in to review this product.
What Women Want ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

File Size:
1925 Kb
Copy From Text:
Enabled and unlimited.
Enabled and unlimited.
Other books by Paco Underhill
City: Rediscovering the Center PDF (Adobe DRM) download by Paco Underhill
City: Rediscovering the Center
Paco Underhill & William H. Whyte
University of Pennsylvania Press, September 2012
ISBN: 9780812220742
Format: PDF, ePub
List Price: $24.95 Our price: $23.99
e-Study Guide for: Why We Buy : The Science of Shopping by Paco Underhill, ISBN 9780684849140 ePub (Adobe DRM) download by Cram101 Reviews
Just the FACTS101 e-Study Guide for: Why We Buy : The Science of Shopping
Cram101 Reviews & Cram101 Textbook Reviews & Paco Underhill
Cram101, January 2012
ISBN: 9781619051188
Format: ePub
List Price: $4.95 Our price: $3.99
Why We Buy: The Science Of Shopping ePub (Adobe DRM) download by Paco Underhill
Why We Buy
Paco Underhill
Simon & Schuster, December 2008
ISBN: 9781416595243
Format: ePub
Our price: $12.99
Buyology: Truth and Lies About Why We Buy ePub (Adobe DRM) download by Martin Lindstrom
Martin Lindstrom & Paco Underhill
Crown Publishing Group, October 2008
ISBN: 9780385523882
Format: ePub
Our price: $11.99