When the Headline Is You: An Insider's Guide to Handling the Media ePub (Adobe DRM) download by Jeff Ansell

When the Headline Is You: An Insider's Guide to Handling the Media

Jossey-Bass
Publication date: August 2010
ISBN: 9780470875599
Digital Book format: ePub (Adobe DRM)

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Proven strategies for managing all types of media encounters!

Award-winning journalist and Fortune 500 consultant Jeff Ansell provides a how-to guide for leaders, executives, and other professionals whose high-visibility requires frequent contact with the media. Drawing on nearly four decades of media experience, Ansell presents tested techniques for responding to challenging questions and delivering effective messages. In addition, he reveals lessons learned and pitfalls to avoid by referencing recent news events from around the world. Valuable features include:

  • A behind-the-scenes look at how news is made
  • Complete guidelines to creating compelling messages
  • Specific messaging formulae for building trust when the news is bad
  • Step-by-step strategies for managing hostile or relentless questions
  • Insider tips on how to identify and handle misleading questions

An essential resource for navigating both traditional and online media, this book prepares readers for even the most challenging media events.

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When the Headline Is You ePub (Adobe DRM) can be read on any device that can open ePub (Adobe DRM) files.

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When the Headline Is You: An Insider's Guide to Handling the Media ePub (Adobe DRM) download by Jeff Ansell
Jossey-Bass, August 2010
ISBN: 9780470875599
EAN:  9780470875599
ePub (Adobe DRM)
List Price: $20.99 eBook price: $19.99
When the Headline Is You: An Insider's Guide to Handling the Media PDF (Adobe DRM) download by Jeff Ansell
Jossey-Bass, August 2010
ISBN: 9780470875575
EAN:  9780470875575
PDF (Adobe DRM)
List Price: $20.99 eBook price: $19.99