Where Value Hides: A New Way to Uncover Profitable Growth For Your Business PDF (Adobe DRM) download by Stuart E. Jackson

Where Value Hides: A New Way to Uncover Profitable Growth For Your Business

John Wiley & Sons, Inc.
Publication date: January 2007
ISBN: 9780470088821
Digital Book format: PDF (Adobe DRM)

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Where Value Hides introduces the Strategic Market Positioning theory, which accurately reveals a company’s true health based on factors like market share. SMP helps your business define its markets, measure the real value of those markets, and correct bad assumptions. This book uses real-life examples to explain how to use SMP to directly and positively impact corporate health and profits.
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