Winning at New Products PDF (Adobe DRM) download by Robert Cooper

Winning at New Products

Basic Books
Publication date: July 2011
ISBN: 9780465025848
Digital Book format: PDF (Adobe DRM)

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For more than two decades, Winning at New Products has served as the bible for product developers everywhere. In this fully updated and expanded edition, Robert G. Cooper demonstrates why consistent product development is so vital to corporate growth and how to maximize your chances of success. Winning at New Products cites the author’s most recent research and showcases innovative practices by industry leaders to present a field-tested game plan for achieving product leadership. Cooper outlines specific strategies for making sound business decisions at every step—from idea generation to launch.
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