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This Element is an excerpt from The Truth About the New Rules of Business Writing (ISBN: 9780137153152) by Natalie Canavor and Claire Meirowitz. Available in print and digital formats.
Make sure every email has a purpose-and your message is instantly clear to everyone you're sending it to.
We've become a nation of scanners. We screen every incoming message for relevance and importance, and if we decide to read it, usually give it a rapid review and stop as soon as we've gotten the gist. We simply don't like reading a lot of text on screen. Take this into account in crafting your e-mails. Keep these things in mind....