You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success ePub (Adobe DRM) download by Catherine Kaputa

You Are A Brand, 2nd Edition: In Person and Online, How Smart People Brand Themselves For Business Success

By Catherine Kaputa

Business & Economics : Careers - General
Nicholas Brealey Publishing
Publication date: September 2012
ISBN: 9781857889345
Digital Book format: ePub (Adobe DRM)

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Using strategies from the playbook of the Mad Men of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach in You Are A Brand! 2nd Edition: In Person and Online, How Smart People Brand Themselves for Business Success. Kaputa has revamped her 2007 award-winning classic to include new chapters on crafting your own "elevator speech" and leveraging the power of social media.
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