You Are a Brand!: How Smart People Brand Themselves for Business Success ePub (Adobe DRM) download by Catherine Kaputa

You Are a Brand!: How Smart People Brand Themselves for Business Success

Nicholas Brealey Publishing
Publication date: May 2010
ISBN: 9781857884500
Digital Book format: ePub (Adobe DRM)

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Winner of the 2007 Benjamin Franklin Award, You Are a Brand! combines today's hottest business concept with the realities of the modern workplace, helping business professionals everywhere harness their personal potential, take charge of their careers, and contribute their dynamic energy to create sustainable advantage for their organizations. Taking field-tested strategies directly from the playbook, used by Madison Avenue's best product brand managers, You Are a Brand! unlocks the hidden rules for creating a unique self-brand. Like having a personal coach right by your side, these are the secrets of how to think and act like a brand. A Top Ten List of tried-and-true strategies, plenty of exercises and "brainstormer" tools at the end of each chapter aid practical guidance for how to package a personal brand. You Are a Brand! gives voice to dozens of executives and savvy professionals who realized the power of these self-brand principles, making way to re-energize a stalled career, start a business, or establish an entrepreneurial enterprise. Contents Foreword by Al Ries Preface Acknowledgments 1 Take Charge of Your Self-Brand 2 Think Different to Become a Brand Apart 3 Search for the Sweet Spot Where You and a Market Opportunity Meet 4 Find a Great Self-Brand Strategy to Get Great Results 5 Use the Principles of Visual Identity to Create a Powerful Self-Brand Package 6 Tap Into the Power of Symbols, Logos, and Design to Imprint Your Brand Identity 7 Harness the Power of Names, Signature Words, and Phrases to Lock in Your Message 8 Learn to Speak for Effect, Not Just Facts 9 Build a Wide Network of Contacts and Associates 10 Think in Terms of Emotional Engagement with Your Key Target Markets 11 Become a Little Bit Famous 12 Develop an Activee Plan That Gets You All the Way from A to Z Afterword About the Author Resources Index
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