Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut ePub (Adobe DRM) download by Robert Brunner

Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut

FT Press
Publication date: February 2010
ISBN: 9780132144216
Digital Book format: ePub (Adobe DRM)

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Lessons from the legendary Harley-Davidson: build a brand experience that takes on a life of its own!

There is a rumble: the deep-throated growl of twenty engines headed this way. Around the bend they come, two wheels each, glittering in the sun. Mom clutches the kids close. Then something strange happens. The bikers pull up, one by one, their bikes organized and shiny. They hug, joke, compare bikes. The insignia on each bike proclaims: Harley-Davidson....

If you liked this Element, read more from Robert Brunner and Stewart Emery, including Do You Matter?: How Great Design Will Make People Love Your Company (ISBN: 9780137142446).

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Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut ePub (Adobe DRM) download by Robert Brunner
FT Press, February 2010
ISBN: 9780132144216
EAN:  9780132144216
ePub (Adobe DRM)
List Price: $2.49 eBook price: $1.99
Your Brand Is Not Your LOGO: It Is an Experience That Lives in Your Customer's Gut PDF (Adobe DRM) download by Robert Brunner
FT Press, February 2010
ISBN: 9780137061679
EAN:  9780137061679
PDF (Adobe DRM)
List Price: $2.49 eBook price: $1.99
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