This Element is an excerpt from Beat the Market: Win with Proven Stock Selection and Market Timing Tools (9780132359177) by Gerald Appel. Available in print and digital formats.
Why preserving capital needs to be your #1 priorityâ¿¿and how to do it.
Successful investing involves two basic areas of decision: what to buy and sell, and when. It's not how much you make that counts; it's how much you manage not to lose. To make up for stock losses, you must achieve greater percentage gains than those losses. It doesn't matter whether the losses or the gains come first. For exampleâ¿¦.