Philip Kotler

Philip Kotler is the author of Attracting Investors: A Marketing Approach to Finding Funds for Your Business, Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause, Kellogg on Branding: The Marketing Faculty of The Kellogg School of Management, Kellogg on Marketing, Kotler On Marketing, Kotler on Marketing: How to Create, Win, and Dominate Markets, Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know, Precision Marketing: The New Rules for Attracting, Retaining, and Leveraging Profitable Customers, and more...

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