eBooks - Social Issues - Ethnic Studies - Ellis Cashmore - The Black Culture Industry
The Black Culture Industry eBooks
by Ellis Cashmore
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $46.90
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Platforms
Windows PC, Palm, Pocket PC, eBookMan, SmartPhones, and more. Features
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Availability:
Download Now Price: $29.32
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The Black Culture Industry Summary
| Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as Prince, Cashmore explores how black culture has been converted into a commodity, usually in the interests of white owned corporations. |
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Cashmore's controversial study argues that black culture has been converted into a commodity, usually in the interests of white owned corporations; that blacks have been permitted success within the entertainment industry only on the condition that they conform to certain stereotypes; and that black entrepreneurs, when they rise to the top of corporate entertainment ladder, have tended to act precisely as whites have in similar circumstances. Using detailed studies of the marketing of Motown, Michael Jackson and the artist formerly known as Prince, Cashmore suggests that inflating the significance of this commodified "black culture" may actually be counter-productive in the struggle for racial justice and that its most significant - and pernicious effect may be in signalling the end of racism while keeping the racial hierarchy essentially intact. |
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eBooks - Titles - Authors - Social Issues - Ethnic Studies - Ellis Cashmore - The Black Culture Industry eBooks