eBooks - Business - Marketing - Barrie Gunter - Adrian Furnham - Children as Consumers
Children as Consumers eBooks
By: Barrie Gunter, Adrian Furnham
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $37.51
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $38.34
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Children as Consumers Summary
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The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing. |
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| The children's and teenagers' market has grown dramatically and become more significant in the last few years. This book looks at the stages of consumer development, the things young people buy and their response to the advertising they see. |
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eBooks - Titles - Authors - Business - Marketing - Barrie Gunter - Adrian Furnham - Children as Consumers eBooks