eBooks - Miscellaneous - Miscellaneous - Jill Morton - Jill Morton - Colors that Sell: Tried and Tested Color Schemes
Colors that Sell: Tried and Tested Color Schemes eBook
By: Jill Morton ~ Illustrator: Jill Morton
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $24.99
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Colors that Sell: Tried and Tested Color Schemes Summary
| This resource presents the most successful color schemes used in the international marketplace today. Sixty distinct color combinations - from the basic "red and white" of Xerox and the Red Cross to the inventive "purple and orange" of FedEx and Levitra) - are illustrated and analyzed. Two sets of illustrations are provided for each color combination: Large swatches of each color (with RGB and HEX values) and illustrations of a simple design incorporating text and a logo. Detailed information about each color combination includes: Natural Associations (examples of each color as they occur in nature) Symbolism (positive attributes that each color may communicate in contemporary culture) Design Analysis (the technical/ design attributes of the color combination) Color Communication (what the color combination may communicate) Examples (companies and/or products that use the color combination as brand identity today) |
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eBooks - Titles - Authors - Miscellaneous - Miscellaneous - Jill Morton - Jill Morton - Colors that Sell: Tried and Tested Color Schemes eBook