eBooks - Business - Marketing - Harvey Thompson - The Customer-Centered Enterprise
The Customer-Centered Enterprise eBooks
by Harvey Thompson
|
Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
|
Availability:
Download Now Price: $29.89
|
|
Platforms
Windows PC, Palm, Pocket PC, eBookMan, SmartPhones, and more. Features
|
Availability:
Download Now Price: $30.00
|
The Customer-Centered Enterprise Summary
|
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success. |
|
|
|
IBM's battle plan for attracting new customers--and keeping them for life. IBM--history's most remarkable organization--stays on top by constantly honing and refining its marketing strategies. One vital strategy, however, remains constant: The customer must always come first. The Customer-Centered Enterprise is the only in-depth exploration of IBM's battle-tested Customer Value Management (CVM)--the revolutionary program that makes the customer's viewpoint paramount in every corporate process and management decision. In today's environment of similar or identical products, CVM's battle-tested techniques will help any company differentiate itself, retain its customers, and grow. Actual examples and case studies show how IBM and other companies have used CVM to align their organization capabilities with customer expectations--experiencing unqualified marketing success. |
|
|
eBooks - Titles - Authors - Business - Marketing - Harvey Thompson - The Customer-Centered Enterprise eBooks