Down the street from her office is Seattle's very real Pike Place Fish, a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere, and great customer service. By applying ingeniously simple lessons learned from Pike Place, our manager discovers how to energize those who report to her and effect an astonishing transformation in her workplace.

"Fish! is not just a book about business or boosting morale and motivating employees. It's a book about Life. It's a book about how we should live our daily life and how we interact with family members, friends, and people we meet on the street. By using what you'll learn in the book, you will not only become a better manager, you'll become a better person, and that's far more important."
    RICHARD SULPIZIO, PRESIDENT AND CHIEF OPERATING OFFICER OF QUALCOMM

"Lundin, Paul, and Christensen know the right formula for teaching principles that improve conditions in the workplace: Tell a good story! Fish! is perfectly suited for teaching four powerful principles that form the bedrock of a successful company. I recommend their book to anyone, on any level, who wants to make a difference at work."
    HYRUM SMITH, CO-CHAIRMAN OF FRANKLIN COVEY COMPANY