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Ranking/Cover Title Author Choose a Format/Price

1.

Kotler On Marketing Philip Kotler

2.

Kotler on Marketing: How to Create, Win, and Dominate Markets Philip Kotler

3.

MARKETING: Advertising, Sales & Distribution Edgar duMortier

4.

Attitude A Self Assesment Test Laurence Winmill Avagio Publishing

5.

India Unbound Gurcharan Das

6.

The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers George S. Day

7.

Emotion Marketing Scott Robinette Claire Brand

8.

Pictorial Metaphor in Advertising Charles Forceville

9.

Emotion Marketing: The Hallmark Way of Winning Customers for Life Scott Robinette Claire Brand Vicki Lenz

10.

Inside the Tornado Geoffrey A. Moore

11.

Direct Seller Guide: Get Booked Solid! Moehr & Associates

12.

The 100 Greatest Sales Ideas of All Time Jim Cowden

13.

The Language of Advertising Angela Goddard

14.

The Disney Way Bill Capodaglia Lynn Jackson

15.

Diffusion of Innovations, Fifth Edition Everett M. Rogers

16.

Global Marketing Douglas Lamont

17.

Market Segmentation: How to do it, how to profit from it Malcolm McDonald

18.

The Product Manager's Handbook: The Complete Product Management Resource Linda Gorchels

19.

101 Marketing Strategies for Accounting, Law, Consulting, and Professional Services Firms Troy Waugh

20.

The New Solution Selling Keith Eades

21.

The Complete Idiot's Guide To Brand Management Patricia F. Nicolino

22.

The Fall of Advertising and the Rise of PR Al Ries

23.

Do-It-Yourself Publicity: For Those Too Cheap Or Too Broke To Hire A Publicist Phyllis Caddell-M

24.

SalesDogs™ Blair Singer Robert T. Kiyosaki

25.

Understanding Green Consumer Behaviour Sigmund A. Wagner

26.

Managing Scientists: Leadership Strategies in Scientific Research Alice M. Sapienza

27.

The Handbook of Online Marketing Research: Knowing Your Customer Using the Net Joshua Grossnickle Oliver Raskin

28.

Reputation Marketing Joe Marconi

29.

Consumer Boycotts Monroe Friedman

30.

Value-Added Selling Thomas P. Reilly

31.

Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know Philip Kotler

32.

The Ultimate Guide to Network Marketing: 37 Top Network Marketing Income-Earners Share Their Most Preciously Guarded Secrets to Building Extreme Wealt Dr. Joe Rubino

33.

MBA in a Box JOEL KURTZMAN GLENN RIFKIND VICTORIA GRIFFITH

34.

Simplicity Marketing: Releiving Customer Stress in the Digital Age Steven M. Cristol Peter Sealey

35.

Getting to VITO (TM) (The Very Important Top Officer): 10 Steps to VITO's Office Anthony Parinello

36.

The New Law of Demand and Supply Richard Kash

37.

The Sales Success Handbook Linda Richardson

38.

Implementing Electronic Card Payment Systems Cristian Radu

39.

Consumerism in World History Peter N. Stearns

40.

The Brand Gym: A Practical Workout for Boosting Brand and Business David Taylor

41.

IMC, The Next Generation Don Schultz Heidi Schultz

42.

Value-Based Marketing for Bottom-Line success J. Nicholas de Bonis Eric W. Balinski Phil Allen

43.

World Wide Web Marketing: Integrating the Web into Your Marketing Strategy Jim Sterne

44.

Kellogg on Marketing Dawn Iacobucci Philip Kotler

45.

Entrepreneurial Marketing Leonard M Lodish Amy Kallianpur Howard Lee Morgan

46.

E-Learning Marc L. Rosenberg

47.

Fundamental Selling: Sales Call Preparation & Note-Taking Worksheets Todd Bermont

48.

Buzz Marketing with Blogs For Dummies Susannah Gardner

49.

Dream Society Rolf Jensen Rolf Jensen

50.

The Focus Group Research Handbook Holly Edmunds

51.

The Market Makers: How Leading Companies Create and Win Markets Daniel F. Spulber Daniel F. Spulber

52.

The Brand Mindset Duane Knapp

53.

E-Strategy Michael J. Cunningham

54.

Permission Marketing Seth Godin

55.

Engines Of Tomorrow Robert Buderi

56.

The 22 Immutable Laws of Branding Al Ries

57.

6 Steps to Great Marketing! John G. Catalano

58.

Sales Dogs: Why Some Dogs Can Sell...and Why Some Can't! Blair/Kiyosaki Robert Singer

59.

Selling the Invisible: A Field Guide to Modern Marketing Harry Beckwith

60.

The Anatomy of Buzz Emanuel Rosen

61.

How To Make Your Web Site Customer-Friendly Christopher N Smith

62.

Handbook For Effective Advertising J.P. Sweeney

63.

Secrets Top Salesmen Don't Want You To Know Jeffrey Adams Norris

64.

Sponsorship's Holy Grail Raymond Bednar

65.

Improving Product Reliability: Strategies and Implementation Mark A. Leven Ted T. Kalal

66.

Winning Telco Customers Using Marketing Databases Rob Mattison

67.

The New Direct Marketing: How to Implement A Profit-Driven Database Marketing Strategy David Shepard Associates

68.

Selling Rights Lynette Owen

69.

Agency Account Handling: Avoiding Blood, Sweat and Tears Michael Sims

70.

Marketing Your Consulting Services Elaine Biech

71.

The Ultimate Information Entrepreneur's Idea Guidebook Jeff Smith

72.

Internal Marketing: Directions for Management Richard J. Varey Barbara R. Lewis

73.

Machiavelli, Marketing and Management Phil Harris

74.

Marketing Communication Richard J. Varey

75.

Marketing: Successfully Sell To Spencer Gifts Jani Zubkovs

76.

FEAR Selling: How You Can Sell More and Sell Faster By Tapping Into Your Prospects' Deep-Seated Emotional Needs Paul F Borgese

77.

Understanding the Older Consumer Barrie Gunter

78.

Hispanic Marketing: A Cultural Perspective Felipe Korzenny Betty Ann Korzenny

79.

Entertainment Marketing Revolution, The: Bringing the Moguls, the Media, and the Magic to the World Al Lieberman Pat Esgate

80.

The Manager's Guide to Distribution Channels Linda Gorchels Edward J. Marien Chuck West

81.

Massage Marketing Strategies Colleen S. Holloway

82.

Strategic Marketing: An Introduction Tony Proctor

83.

New Consumer Marketing: Managing a Living Demand System Susan Baker

84.

Passion Branding: Harnessing the Power of Emotion to Build Strong Brands Neill Duffy Jo Hooper

85.

Customize the Brand : Make it more desirable and profitable Torsten H. Nilson

86.

Marketing Communication: Principles and Practice Richard J. Varey

87.

Buying Facilitation(R): The New Way to Sell That Influences and Expands Decisions Sharon Drew Morgen

88.

Consumption in the Age of Affluence: The World of Food Ben Fine Michael Heasman Judith Wright

89.

Business Without Borders: A Strategic Guide to Global Marketing Donald A. DePalma

90.

Corporate Social Responsibility: Doing the Most Good for Your Company and Your Cause Philip Kotler Nancy Lee

91.

The Product Managers Field Guide Linda Gorchels

92.

E-Business Intelligence: Turning Information Into Knowledge and Knowledge Into Profit Bernard Liautaud Mark Hammond

93.

Inside Home Depot Chris Roush

94.

Net Worth: Shaping Markets When Customers Make the Rules John Hagel Marc Singer

95.

The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation Mohanbir Sawhney Jeff Zabin

96.

The Ultimate Guide to Sports Marketing: 2nd Edition Stedman Graham Joe Jeff Goldblatt Lisa Delpy Neirotti

97.

The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life Matt Oechsli

98.

Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes Margaret Mark Carol S. Pearson

99.

The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company Duane Knapp Christopher W. Hart

100.

Brand Warfare David F. D'Alessandro Michelle Owens



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