Richard S. Guha, a graduate of Cambridge University, who has been a corporate officer in three major corporations and a CEO, CMO, founder and Board Member of several companies, enables the reader to learn what he or she needs very quickly. He has brought an outstanding education as a scientist and technologist, plus experience in the rigorous and competitive world of consumer packaged goods at Procter & Gamble and Mars, Inc., to the transformation of major energy, media, telecommunications, and software corporations through the worlds of deregulation, customer relationship management in service industries, and profitability enhancement. The author has advised many Fortune 500 corporations and well-known CEOs and enabled them to succeed while surviving the political and decision-making environment in these businesses.