eBooks - Education - Languages - Angela Goddard - The Language of Advertising
The Language of Advertising eBooks
by Angela Goddard
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $26.53
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $25.43
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $26.53
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Platforms
Windows PC, Palm, Pocket PC, eBookMan, SmartPhones, and more. Features
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Availability:
Download Now Price: $17.32
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The Language of Advertising Summary
| This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. |
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| This accessible satellite textbook is unique in offering students hands-on practical experience of textual analysis focused on Advertising. It includes activities, sample texts, commentaries and further activity suggestions. |
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The Language of Advertising: * looks at the relationship between advertising and culture * focuses on the interrelation of language, image and typeface * draws on literary and linguistic theory for analysis of texts * explores specific advertising strategies such as hooklines, puns, connotations * examines a wide range of adverts from British Airways to Castlemaine XXXX |
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eBooks - Titles - Authors - Education - Languages - Angela Goddard - The Language of Advertising eBooks