Vince Lombardi—loved by some, feared by others, but respected by all—was first and foremost a winner. The greatest sports coach of his time, perhaps of all time, Lombardi was also a thoughtful man with uncommon passion, a motivator with uncompromising values, and a leader with unprecedented wisdom and authority.

More than three decades since Lombardi’s untimely passing, his words continue to resonate. In The Lombardi Rules, Vince Lombardi Jr. examines many of his father’s most celebrated quotes to reveal the bedrock principles behind his legendary success. This concise yet comprehensive book is packed with proven insights and techniques that are especially valuable in today’s hard-fought business arena, including:

• Ask yourself tough questions
• Play to your strengths
• Work harder than anybody
• Be prepared to sacrifice
• Be mentally tough
• Know your stuff
• Demand autonomy
• Act, don’t react
• Keep it simple
• Focus on fundamentals
• Chase perfection
• Run to win