eBooks - Business - Marketing - Malcolm McDonald - Market Segmentation: How to do it, how to profit from it
Market Segmentation: How to do it, how to profit from it eBook
by Malcolm McDonald
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $40.73
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Market Segmentation: How to do it, how to profit from it Summary
| Market Segmentation: A step-by-step approach to creating profitable market segments is a key book, in a vital area. The Butterworth-Heinemann edition, of what was previously published by MacMillan, is a thoroughly revised and updated version. * McDonald and Dunbar are the leading author team in this area * Segmentation and marketing mapping are core areas of the marketing syllabus, and there is much that is new as a result of the new segmentation possibilities from e-marketing and e-business * The book has a textbook feel, which highlights the diagrams and market maps (key elements of the book) |
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eBooks - Titles - Authors - Business - Marketing - Malcolm McDonald - Market Segmentation: How to do it, how to profit from it eBook