eBooks - Business - Marketing - Mark N. Clemente - The Marketing Glossary
The Marketing Glossary eBooks
by Mark N. Clemente
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $29.95
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $29.89
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The Marketing Glossary Summary
| Immediately grasp and apply the essential concepts and techniques of marketing and sales using this combination dictionary, encyclopedia, and how-to guide. The Marketing Glossary is an acclaimed reference work whose hardcover edition was published by the American Management Association. Its new digital format provides key word searchability for more than 1,400 definitions, formulas, checklists, examples, and real-life applications. |
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| Mark N. Clemente, president of Clemente Communications Group, consults with companies and professionals in the areas of sales and marketing, organization development, and leadership. He is a noted advisor and the author of four books and dozens of journal articles on communications, management development and corporate growth. He holds a master's degree in strategic communication and leadership. |
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eBooks - Titles - Authors - Business - Marketing - Mark N. Clemente - The Marketing Glossary eBooks