eBooks - Arts - Media & Entertainment - Jeremy Tunstall - Michael Palmer - Media Moguls
Media Moguls eBook
By: Jeremy Tunstall, Michael Palmer
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $44.22
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Media Moguls Summary
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The emergence of a few powerful individuals in control of large sections of mass communications industries has coincided with world-wide media de-regulation. In the first book to take a close look at media moguls as a species, Jeremy Tunstall and Michael Palmer portray media moguls as own-and-operate entrepreneurs who specialize in acquiring other media companies. They look at moguls based in France, Germany, Italy, Britain and the US - individuals such as Berlusconi, Hersant, Murdoch and Maxwell - and show how they adopt an idiosyncratic personal style involving the acceptance of risk and debt to retain control, and use political partisanship and alliances to further their business interests. The book considers other, non-mogul trends: the gradual integration of a world media industry, both across the Atlantic and the Pacific, the emergence of a west European media policy strongly influenced by the advertising lobby and other media industry lobbies and the transformation of Reuters into a super-agency handling both news and financial data. |
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eBooks - Titles - Authors - Arts - Media & Entertainment - Jeremy Tunstall - Michael Palmer - Media Moguls eBook