Potent Enterprise discusses ethics and responsibility as essential components for true business advancement. Author Leslie T. Lax presents these ideas as constructive, charged, vigorous and potent-offering us immeasurable potential for the future.

With the discipline of "business ethics" still new and not yet the burgeoning industry his newsletter promised it would be in the 90's, Lax offers how the establishment of ethical standards for business will fulfill these expectations and present us with more and better possibilities. The books powerful ideas address these poignant issues:

• What does ethical business really mean?
• What can ethical business really offer us as managers?.as entrepreneurs?.as consumers?.as citizens?
• What are the implications for industry, small business, politics, culture, religion, family and society?
• What does the model look like?
• What are the steps to get there?

You'll want to know what lies ahead. See if you agree-that the discussion is just beginning.