eBooks - Business - Financial Planning - Patrick Hanlon - Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future
Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future eBooks
by Patrick Hanlon
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $16.99
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $16.99
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Platforms
All Palm & Pocket PC handheld devices plus all Windows and Macintosh computers. Features
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Availability:
Download Now Price: $16.99
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Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future Summary
| What is the magic glue that adheres consumers to Google, Mini Cooper, and Oprah, but not to others? Why do many brands with great product innovation, perfect locations, terrific customer experiences, even breakthrough advertising fail to get the same visceral traction in the marketplace that brands like Apple, Starbucks, or Nike have? After years of working with famous brands like Absolut, Ford Motor Company, LEGO, Disney, Montblanc, Sara Lee, and others, Patrick Hanlon, senior advertising executive and founder of Thinktopia, decided to find the answers. His search revealed seven definable assets that together construct the belief system that lies behind every successful brand, whether it's a product, service, city, personality, social cause, or movement. |
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eBooks - Titles - Authors - Business - Financial Planning - Patrick Hanlon - Primalbranding: Create Zealots for Your Brand, Your Company, and Your Future eBooks