eBooks - News - Journalism - Alison Theaker - The Public Relations Handbook
The Public Relations Handbook eBooks
by Alison Theaker
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $36.15
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Platforms
Windows PC, Palm, Pocket PC, eBookMan, SmartPhones, and more. Features
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Availability:
Download Now Price: $25.99
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The Public Relations Handbook Summary
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The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying PR with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * interviews with press officers and PR agents about their working practices * case-studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * specialist chapters on financial public relations, business ethics, online promotion and the challenges of new technology * over twenty illustrations from recent PR campaigns. |
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| The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying organisations and journalism, assess its professionalism and regulation and advises on training and entry into the profession. The Public Relations Handbook combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice. It draws on a range of promotional strategies and campaigns from businesses and charities, including Railtrack, Voice of the Listener and Viewer, Marks and Spencer, the Metropolitan Police, the Prince's Trust, Daewoo cars and the NSPCC. The Public Relations Handbook includes: * Interviews with press officers and PR agents about their working practices * Case studies, examples, press releases and illustrations from a range of campaigns from multinational corporations, local government and charities * Specialist chapters on financial public relations, business ethics, on-line promotion and the challenges of new technology * Over twenty illustrations from recent PR campaigns. |
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eBooks - Titles - Authors - News - Journalism - Alison Theaker - The Public Relations Handbook eBooks