eBooks - Politics & Government - Economics - John Fahy - The Role of Resources in Global Competition
The Role of Resources in Global Competition eBooks
by John Fahy
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Platforms
Windows 98SE+, Mac OS X+, Palm Features
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Availability:
Download Now Price: $133.00
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Platforms
Windows 98+, Tablet PC, Pocket PC 2003 Features
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Availability:
Download Now Price: $133.00
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Platforms
Windows PC, Palm, Pocket PC, eBookMan, SmartPhones, and more. Features
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Availability:
Download Now Price: $95.99
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The Role of Resources in Global Competition Summary
| This book looks at the question of how firms attain a sustainable competitive advantage in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdepencies. |
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| Dramatic changes are taking place in the world of international business as we move forward in the twenty-first Century. Increasing levels of international trade and foreign direct investment, the growth of huge multinational corporations and the emergence of new centres of economic prosperity are all evident. Businesses are faced with the challenge of having to survive and succeed in this competitive environment. This book looks specifically at the question of how firms attain a sustainable competitive advantage (SCA) in a global environment characterised by above average levels of geographic scope, marketing convergence and cross-national interdependencies. This work will be of essential interest to academics and researchers in the fields of international strategy and international business. |
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eBooks - Titles - Authors - Politics & Government - Economics - John Fahy - The Role of Resources in Global Competition eBooks