Is YOUR product gathering dust on the shelf?

Is your market share dwindling?

Stop wasting those marketing dollars, and rethink your strategy!  Learn from Claude Hopkins, one of the greatest advertising pioneers who ever lived.

About the author:
Claude C. Hopkins (1866-1932) worked for various advertisers including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company until. at the age of 41, he was hired by Albert Lasker to write copy for Lord & Thomas advertising agency (forerunner to today's Foote, Cone & Belding). He stayed for 18 years.

Here are some of the products for which he created ad campaigns and their corresponding advertising "hooks":
· Bissell carpet sweeper was the "Queen of Christmas presents."
· Schlitz beer used "bottles washed with live steam."
· VanCamp's pork and beans were "baked for hours at 245 degrees."
· Goodyear tires were made for "all weather."  

He never compared his product with a competitor or mentioned price. What he did was use some aspect of the product that was not unique, and then attempted to "own" that aspect. But, curiously, every aspect he exploited pertained to all the competitors. Every carpet sweeper could be given as a Christmas present, all beer bottles were washed with live steam, every pork and beans producer baked them for hours at 245 degrees, all tires could be used in all types of weather. What set these products apart was that they were the first to use these aspects as their primary marketing focus.

Why pay a "marketing guru" $10,000-$15,000 to learn the techniques that are in this book?  Download your copy today!