That was the slogan of The Trentonian, the scrappy underdog tabloid newspaper from Trenton, N.J.

The newspaper combined a mix of hard-hitting news, steamy sex stories and solid sports to produce massive sales in competitive market. The paper represented the heart and soul of the city. It was truly "No. 1 in the hearts of the people."

In 1998, The Trentonian took a tragic turn -- a turn in which the paper likely will never recover. It ditched its core readers. It turned its back on Trenton.

Tabloid From Hell chronicles the rise and fall of a beloved newspaper. It details how a once relevant newspaper turned irrelevant. How a newspaper everybody talked about transformed into a dull, lifeless and awkward product on the decline.

The Trentonian lost its voice. So did its readers.