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The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition eBook

by WetFeet


WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition - Adobe Reader PDF eBook

The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition ~~ Adobe Reader PDF eBook

Adobe Reader PDF eBook
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Windows 98SE+, Mac OS X+, Palm

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Price: $29.92


The WetFeet Insider Guide to Careers in Advertising and Public Relations, 2004 edition Summary

In The WetFeet Insider Guide to Careers in Advertising and Public Relations, you will learn:
  • How new ad and PR campaigns are developed
  • How an agency wins new business
  • What forces are currently driving the Advertising and PR industries
  • Which are the top agencies and what they're doing now
  • How to shine in your interviews
  • What to expect in terms of salary and hours per work week
  • What people are talking about when they refer to CPM, GRP, PSA, and TRP


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