WetFeet Insider Guide to Careers in Marketing and Market Research, 2004 edition ~ eBookMall ~ eBook

The WetFeet Insider Guide to Careers in Marketing and Market Research, 2004 edition eBook

by WetFeet

Adobe Reader PDF eBook

Platforms
Windows 98SE+, Mac OS X+, Palm

Features
Advanced navigation, search, bookmarks, and multiple viewing options.

Availability:
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Price: $29.92

The WetFeet Insider Guide to Careers in Marketing and Market Research will teach you:

The difference between marketing and marcom
What other opportunities exist beyond marketing and brand building for the consumer packaged goods, or the consumer products, industry
What it takes to succeed as a market researcher, brand manager, creative specialist, and more
What kind of lifestyle to expect; what hours you'll be keeping
What money you'll be bringing in as you work your way up the corporate ladder
What the most typical career paths are for marketers
What to do to get noticed and work your connections
More!