Microsoft Reader eBooks  >  Business  >  Marketing

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1.


Spent
By: Geoffrey Miller
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $32.34

 


2.


Overpromise and Overdeliver (Revised Edition)
By: Rick Barrera
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $31.14

 


3.


How We Got Here
By: Tom Gorman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $5.99

 


4.


Marketing for Introverts
By: Paul and Sarah Edwards
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $6.95

 


5.


Relevance
By: Tim Manners
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $29.94

 


6.


How to Say It: Marketing with New Media
By: Lena Claxton, Alison Woo
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $20.34

 


7.


Click
By: Bill Tancer
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $19.95

 


8.


Yes!: 50 Scientifically Proven Ways to Be Persuasive
By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $25.00

 


9.


The Way We'll Be
By: John Zogby
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $26.00

 


10.


Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000
By: Pete Blackshaw
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $21.95

 


11.


Buying In
By: Rob Walker
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $25.00

 


12.


Get Noticed... Get Referrals : Build Your Client Base and Your Business by Making a Name For Yourself
By: Jill Lublin
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.95

 


13.


Trading Up
By: Michael J. Silverstein, Neil Fiske, John Butman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $19.20

 


14.


Personality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back
By: Rohit Bhargava
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $22.95

 


15.


The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success.
By: Duane Knapp
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.95

 


16.


2011 : Trendspotting for the Next Decade
By: Richard Laermer
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $25.95

 


17.


As the World Churns
By: Tamar Myers
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $8.39

 


18.


Power of Business en Espanol, The
By: Jose Cancela, Carlos Harrison
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $15.95

 


19.


The Complete Idiot's Guide to Guerrilla Marketing
By: Susan Drake
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $22.74

 


20.


Meatball Sundae: Is Your Marketing Out of Sync?
By: Seth Godin
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $28.74

 


21.


How to Make Real Money in Second Life : Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community
By: Robert Freedman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $21.95

 


22.


Generation Ageless
By: J. Walker Smith
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $19.95

 


23.


Marketing to Win More Business - The Easy Step by Step Guide
By: Pauline Rowson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.99

 


24.


Plan and Conduct Effective Meetings : 24 Steps to Generate Meaningful Results
By: Barbara J Streibel
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $7.95

 


25.


Punk Marketing
By: Richard Laermer, Mark Simmons
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.99

 


26.


Karma Queens, Geek Gods, and Innerpreneurs
By: Rentel, Joe Zellnik
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


27.


The Manager's Book of Decencies
By: Harrison
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


28.


The Elusive Fan : Reinventing Sports in a Crowded Marketplace
By: Irving Rein, Philip Kotler, Ben Ryan Shields
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $29.95

 


29.


The Solution-Centric Organization
By: Keith M. Eades, Robert Kear
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.95

 


30.


Brand It Yourself
By: Lynn Altman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $26.34

 


31.


The Marketing Gurus: Lessons from the Best Marketing Books of All Time
By: Chris Murray, Soundview Executive Book Summaries
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $29.94

 


32.


The Complete Idiot's Guide to Growing Your Business With Goo
By: Dave Taylor
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $23.94

 


33.


The Trendmaster's Guide
By: Robyn Waters
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $15.54

 


34.


The Marketing Playbook
By: Tong Zagula
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.54

 


35.


The Complete Idiot's Guide to Marketing, 2nd Edition
By: Sarah White
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $23.94

 


36.


The Marketing Mavens
By: Noel Capon
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.50

 


37.


Chasm Companion, The
By: Paul Wiefels
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $19.95

 


38.


Chasing Cool
By: Gene Pressman, Noah Kerner
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.00

 


39.


Engaged Customer, The
By: Hans Peter Brondmo
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $13.95

 


40.


Buzzmarketing: Get People to Talk about Your Stuff
By: Mark Hughes
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $28.74

 


41.


A New Brand World: 8 Principles for Achieving Brand Leadership in the 21st Century
By: Scott Bedbury, Stephen Fenichell
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $18.00

 


42.


The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers
By: Eric Clark
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $26.00

 


43.


Top Performer: A Bold Approach to Sales and Service
By: Stephen C. Lundin, Carr Hagerman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $13.95

 


44.


The Easy Step by Step Guide to Telemarketing, Cold Calling and Appointment Making
By: Pauline Rowson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $17.99

 


45.


The Easy Step by Step Guide to Marketing
By: Pauline Rowson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $19.99

 


46.


Grapevine: The New Art of Word-Of-Mouth Marketing
By: Dave Balter, John Butman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $29.94

 


47.


Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers
By: Lisa Johnson, Cheri Hanson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $25.00

 


48.


Boost Your Presentation IQ : Proven Techniques for Winning Presentations and Speeches
By: Marilyn Pincus
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.95

 


49.


The Sales Success Handbook
By: Linda Richardson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $7.95

 


50.


The Focus Group Research Handbook
By: Holly Edmunds
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


51.


Bottom-Line Selling
By: Jack Malcolm
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $17.95

 


52.


Beating the Deal Killers
By: Steven A. Giglio
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.95

 


53.


Future Marketing
By: Joe Marconi
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $39.95

 


54.


Auditing Markets, Products, and Marketing Plans
By: David Parmerlee
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


55.


How to Think Like the World's Greatest Marketing Minds
By: Marcia L Layton Turner
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $18.95

 


56.


The Ultimate Guide to Sports Marketing: 2nd Edition
By: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


57.


Free Prize Inside!: The Next Big Marketing Idea
By: Seth Godin
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $15.54

 


58.


Innovation
By: William W. Wilmot, Curtis R. Carlson
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.50

 


59.


All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World
By: Seth Godin
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $28.74

 


60.


6 Steps to Great Marketing!
By: John G. Catalano
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC
 
  Price: $9.99

 


61.


The Art of Pricing
By: Rafi Mohammed
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


62.


Wake 'Em Up! - How to Use Humor and Other Professional Techniques to Create Alarmingly Good Business Presentations
By: Tom Antion
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $17.00

 


63.


Advanced Selling Strategies: The Proven System of Sales Ideas, Methods, and Techniques Used by Top Salespeople Everywhere
By: Brian Tracy
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $11.95

 


64.


Branded Nation: The Marketing of Megachurch, College Inc., and Museumworld
By: James B. Twitchell
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.00

 


65.


eBook Guerilla Marketing
By: Eugene Schurter
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $5.99

 


66.


Women Make The Best Salesmen
By: Marion Luna Brem
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.00

 


67.


Wordcraft
By: Alex Frankel
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $13.00

 


68.


Asia 360
By: Phil Kelly
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $6.00

 


69.


Life Is a Series of Presentations: 8 Ways to Punch Up Your People Skills at Work, at Home, Anytime, Anywhere
By: Tony Jeary, Kim Dower, J. E. Fishman
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $13.95

 


70.


Purple Cow: Transform Your Business by Being Remarkable
By: Seth Godin
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $23.94

 


71.


Call of the Mall: The Author of Why We Buy on the Geography of Shopping
By: Paco Underhill
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.00

 


72.


Complex Sales
By: Ken Langdon
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $20.00

 


73.


The Product Manager's Field Guide
By: Linda Gorchels
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $29.95

 


74.


Diffusion of Innovations, Fifth Edition
By: Everett M. Rogers
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $35.00

 


75.


Your Marketing Sucks
By: Mark Stevens
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.00

 


76.


Hug Your Customers: The Proven Way to Personalize Sales and Achieve Astounding Results
By: Jack Mitchell
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $13.95

 


77.


How to Become a Marketing Superstar: Unexpected Rules That Ring the Cash Register
By: Jeffrey J. Fox
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $11.95

 


78.


Stop the Meeting I Want to Get Off!: How to Eliminate Endless Meetings While Improving Your Team's Communication, Productivity, and Effectiveness
By: Scott Snair
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.95

 


79.


Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know
By: Philip Kotler
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $24.95

 


80.


The Complete Idiot's Guide To Brand Management
By: Patricia F. Nicolino
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $22.74

 


81.


The complete idiot's guide to cashing in on your inventions
By: Richard C. Levy
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $23.94

 


82.


Sales Advantage: How to Get It, Keep It, and Sell More Than Ever
By: Dale Carnegie & Associates, J. Oliver Crom, Michael Crom
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $26.00

 


83.


Being the Shopper: Understanding the Buyer's Choice
By: Phil Lempert
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.95

 


84.


Sixty Trends In Sixty Minutes
By: Sam Hill
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $27.95

 


85.


The New Culture of Desire: 5 Radical New Strategies That Will Change Your Business and Your Life
By: Melinda Davis
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $18.95

 


86.


The Deviant's Advantage
By: Ryan Mathews, Watts Wacker
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $14.95

 


87.


The Anatomy of Buzz
By: Emanuel Rosen
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $15.95

 


88.


Reputation Marketing: Building And Sustaining Your Organization's Greatest Asset
By: Joseph Marconi
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $39.95

 


89.


Global Marketing
By: Douglas Lamont
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


90.


Global Strategy
By: Douglas Lamont
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


91.


E-Business
By: Michael J. Cunningham
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


92.


E-Strategy
By: Michael J. Cunningham
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


93.


Taking Ideas to Market
By: Tim Jones, Simon Kirby
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


94.


Visual Consumption
By: Jonathan E. Schroeder
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $126.00

 


95.


Branding
By: Stephen Coomber
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


96.


Marketing Express
By: John Mariotti
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


97.


How to Become a Rainmaker: The People Who Get and Keep Customers
By: Jeffrey J. Fox
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $11.95

 


98.


Market Research
By: Robin Birn, Patrick Forsyth
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $16.50

 


99.


Marketing Communication
By: Richard J. Varey
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $53.13

 


100.


The Product Manager's Handbook
By: Linda Gorchels
Format: Microsoft Reader
Availability: Download Now
Platforms: Windows 98+, Tablet PC, Pocket PC 2003
 
  Price: $39.95

 



Microsoft Reader eBooks  >  Business  >  Marketing

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