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1. |
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Kotler on Marketing: How to Create, Win, and Dominate Markets By: Philip Kotler Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $30.00 |
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2. |
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The Complete Idiot's Guide To Brand Management By: Patricia F. Nicolino Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $22.74 |
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3. |
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The Market Driven Organization: Understanding, Attracting, and Keeping Valuable Customers By: George S. Day Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $20.95 |
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4. |
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Diffusion of Innovations, Fifth Edition By: Everett M. Rogers Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $35.00 |
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5. |
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Consumer Boycotts By: Monroe Friedman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $34.93 |
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6. |
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Emotion Marketing: The Hallmark Way of Winning Customers for Life By: Scott Robinette, Claire Brand, Vicki Lenz Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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7. |
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Consumerism in World History By: Peter N. Stearns Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $91.00 |
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8. |
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Understanding the Older Consumer By: Barrie Gunter Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $41.93 |
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9. |
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Spent By: Geoffrey Miller Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $32.34 |
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10. |
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Overpromise and Overdeliver (Revised Edition) By: Rick Barrera Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $31.14 |
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11. |
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The Elusive Fan : Reinventing Sports in a Crowded Marketplace By: Irving Rein, Philip Kotler, Ben Ryan Shields Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.95 |
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12. |
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The Marketing Gurus: Lessons from the Best Marketing Books of All Time By: Chris Murray, Soundview Executive Book Summaries Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.94 |
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13. |
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Relevance By: Tim Manners Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.94 |
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14. |
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Meatball Sundae: Is Your Marketing Out of Sync? By: Seth Godin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $28.74 |
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15. |
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The Brand Promise: How Ketel One, Costco, Make-A-Wish, Tourism Vancouver, and Other Leading Brands Make and Keep the Promise That Guarantees Success. By: Duane Knapp Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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16. |
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The Solution-Centric Organization By: Keith M. Eades, Robert Kear Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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17. |
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The Marketing Playbook By: Tong Zagula Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.54 |
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18. |
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Brand It Yourself By: Lynn Altman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $26.34 |
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19. |
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The Way We'll Be By: John Zogby Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $26.00 |
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20. |
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2011 : Trendspotting for the Next Decade By: Richard Laermer Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.95 |
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21. |
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Yes!: 50 Scientifically Proven Ways to Be Persuasive By: Noah J. Goldstein, Steve J. Martin, Robert B. Cialdini Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.00 |
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22. |
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Buying In By: Rob Walker Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.00 |
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23. |
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Karma Queens, Geek Gods, and Innerpreneurs By: Rentel, Joe Zellnik Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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24. |
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The Manager's Book of Decencies By: Harrison Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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25. |
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Net Worth: Shaping Markets When Customers Make the Rules By: John Hagel, Marc Singer Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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26. |
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The Seven Steps to Nirvana: Strategic Insights into eBusiness Transformation By: Mohanbir Sawhney, Jeff Zabin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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27. |
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The Complete Idiot's Guide to Growing Your Business With Goo By: Dave Taylor Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.94 |
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28. |
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The Complete Idiot's Guide to Marketing, 2nd Edition By: Sarah White Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.94 |
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29. |
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Personality Not Included : Why Companies Lose Their Authenticity And How Great Brands Get it Back By: Rohit Bhargava Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $22.95 |
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30. |
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The Complete Idiot's Guide to Guerrilla Marketing By: Susan Drake Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $22.74 |
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31. |
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How to Make Real Money in Second Life : Boost Your Business, Market Your Services, and Sell Your Products in the World's Hottest Virtual Community By: Robert Freedman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $21.95 |
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32. |
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Satisfied Customers Tell Three Friends, Angry Customers Tell 3,000 By: Pete Blackshaw Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $21.95 |
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33. |
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How to Say It: Marketing with New Media By: Lena Claxton, Alison Woo Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $20.34 |
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34. |
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Generation Ageless By: J. Walker Smith Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $19.95 |
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35. |
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Click By: Bill Tancer Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $19.95 |
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36. |
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Trading Up By: Michael J. Silverstein, Neil Fiske, John Butman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $19.20 |
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37. |
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Punk Marketing By: Richard Laermer, Mark Simmons Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $16.99 |
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38. |
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Get Noticed... Get Referrals : Build Your Client Base and Your Business by Making a Name For Yourself By: Jill Lublin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $16.95 |
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39. |
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E-Strategy By: Michael J. Cunningham Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $16.50 |
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40. |
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Power of Business en Espanol, The By: Jose Cancela, Carlos Harrison Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $15.95 |
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41. |
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The Trendmaster's Guide By: Robyn Waters Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $15.54 |
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42. |
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Marketing to Win More Business - The Easy Step by Step Guide By: Pauline Rowson Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $14.99 |
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43. |
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6 Steps to Great Marketing! By: John G. Catalano Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC |
Price: $9.99 |
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44. |
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As the World Churns By: Tamar Myers Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $8.39 |
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45. |
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Plan and Conduct Effective Meetings : 24 Steps to Generate Meaningful Results By: Barbara J Streibel Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $7.95 |
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46. |
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Marketing for Introverts By: Paul and Sarah Edwards Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $6.95 |
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47. |
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How We Got Here By: Tom Gorman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $5.99 |
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48. |
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R&D Decisions By: Alice Belcher, John Hassard, Stephen Procter Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $161.00 |
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49. |
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The Active Consumer By: Marina Bianchi Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $154.00 |
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50. |
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Understanding Green Consumer Behaviour By: Sigmund A. Wagner Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $154.00 |
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51. |
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Capital Markets and Corporate Governance in Japan, Germany and the United States By: Helmut M. Dietl Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $140.00 |
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52. |
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Marketing, Morality and the Natural Environment By: Andrew Crane Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $133.00 |
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53. |
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Visual Consumption By: Jonathan E. Schroeder Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $126.00 |
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54. |
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Strategic Marketing By: Tony Proctor Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $62.93 |
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55. |
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Marketing Communication By: Richard J. Varey Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $53.13 |
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56. |
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Children as Consumers By: Barrie Gunter, Adrian Furnham Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $44.73 |
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57. |
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The Handbook of Online Marketing Research: Knowing Your Customer Using the Net By: Joshua Grossnickle, Oliver Raskin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $39.95 |
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58. |
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The Supply Chain Network @ Internet Speed: Preparing Your Company for the E-Commerce Revolution By: Fred A. Kuglin, Barbara Rosenbaum Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $39.95 |
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59. |
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Reputation Marketing: Building And Sustaining Your Organization's Greatest Asset By: Joseph Marconi Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $39.95 |
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60. |
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The Product Manager's Handbook By: Linda Gorchels Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $39.95 |
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61. |
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Future Marketing By: Joe Marconi Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $39.95 |
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62. |
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Firebrands: Building Brand Loyalty in the Internet Age By: Millison, Moon Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.99 |
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63. |
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The Product Manager's Field Guide By: Linda Gorchels Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.95 |
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64. |
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Grapevine: The New Art of Word-Of-Mouth Marketing By: Dave Balter, John Butman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $29.94 |
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65. |
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Buzzmarketing: Get People to Talk about Your Stuff By: Mark Hughes Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $28.74 |
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66. |
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All Marketers Are Liars: The Power of Telling Authentic Stories in a Low-Trust World By: Seth Godin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $28.74 |
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67. |
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Valuespace: Winning the Battle for Market Leadership By: Banwari Mittal, Jagdish N. Sheth Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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68. |
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Sixty Trends In Sixty Minutes By: Sam Hill Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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69. |
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E-Business Intelligence: Turning Information Into Knowledge and Knowledge Into Profit By: Bernard Liautaud, Mark Hammond Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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70. |
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Being the Shopper: Understanding the Buyer's Choice By: Phil Lempert Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.95 |
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71. |
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Digital Capital: Harnessing the Power of Business Webs By: Don Tapscott, David Ticoll, Alex Lowy Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.50 |
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72. |
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Innovation By: William W. Wilmot, Curtis R. Carlson Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.50 |
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73. |
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The Marketing Mavens By: Noel Capon Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $27.50 |
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74. |
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The Real Toy Story: Inside the Ruthless Battle for America's Youngest Consumers By: Eric Clark Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $26.00 |
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75. |
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Sales Advantage: How to Get It, Keep It, and Sell More Than Ever By: Dale Carnegie & Associates, J. Oliver Crom, Michael Crom Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $26.00 |
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76. |
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Ebrands: Building an Internet Business at Breakneck Speed By: Phil Carpenter Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.95 |
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77. |
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Permission Marketing: Turning Strangers Into Friends, and Friends Into Customers By: Seth Godin, Don Peppers, Don Peppers Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.00 |
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78. |
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Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers By: Lisa Johnson, Cheri Hanson Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $25.00 |
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79. |
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The Focus Group Research Handbook By: Holly Edmunds Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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80. |
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The Ultimate Guide to Sports Marketing: 2nd Edition By: Stedman Graham, Joe Jeff Goldblatt, Lisa Delpy Neirotti Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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81. |
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Auditing Markets, Products, and Marketing Plans By: David Parmerlee Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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82. |
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The Art of Pricing By: Rafi Mohammed Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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83. |
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Power of Strategic Thinking: Lock in Markets, Lock Out Competitors By: Michel Robert Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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84. |
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Hero and the Outlaw: Building Extraordinary Brands Through the Power of Archetypes By: Margaret Mark, Carol S. Pearson Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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85. |
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The Interactive Marketplace: Business-To-Business Strategies for Delivering Just-In-Time, Mass-Customized Products By: Keith T. Brown Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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86. |
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Net Gain: Expanding Markets Through Virtual Communities By: John Hagel, Arthur G. Armstrong Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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87. |
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Marketing Insights from A to Z : 80 Concepts Every Manager Needs to Know By: Philip Kotler Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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88. |
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The Experience Economy: Work is Theatre & Every Business a Stage By: B. Joseph II Pine, James H. Gilmore Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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89. |
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Communities of Commerce: Building Internet Business Communities to Accelerate Growth, Minimize Risk, and Increase Customer Loyalty By: Stacey E. Bressler, Charles E. Grantham Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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90. |
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The Brand Mindset: Five Essential Strategies for Building Brand Advantage Throughout Your Company By: Duane Knapp, Christopher W. Hart Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.95 |
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91. |
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Chasing Cool By: Gene Pressman, Noah Kerner Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $24.00 |
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92. |
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Lead Us Into Temptation: The Triumph of American Materialism By: James B. Twitchell Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.99 |
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93. |
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Counterintuitive Marketing: How Great Results Come from Uncommon Sense By: Kevin J. Clancy, Peter C. Krieg Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.95 |
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94. |
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The complete idiot's guide to cashing in on your inventions By: Richard C. Levy Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.94 |
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95. |
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Purple Cow: Transform Your Business by Being Remarkable By: Seth Godin Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $23.94 |
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96. |
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Eight Giant Steps to Global Domination: A Personal Guide to Finding Your Niche, Conquering Your Mark By: Viselman Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $21.95 |
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97. |
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Digital Transformation: The Essentials of E-Business Leadership By: Keyur Patel, Mary Pat McCarthy, John Chambers Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $21.95 |
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98. |
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Complex Sales By: Ken Langdon Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $20.00 |
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99. |
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The Easy Step by Step Guide to Marketing By: Pauline Rowson Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $19.99 |
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100. |
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Chasm Companion, The By: Paul Wiefels Format: Microsoft Reader Availability: Download Now Platforms: Windows 98+, Tablet PC, Pocket PC 2003 |
Price: $19.95 |
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